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Would you believe it? Procter, Gamble and the Devil, Tough Competition
Chapman, Spira & Carson - Disscusion

From: The Associated Press
Date: 5/18/99
Time: 8:18:37 AM
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Hey, you have seen the Procter and Gamble logo a million times. I mean it can't be missed, these are the guys with all the supermarket shelf space. The envy of retailers all over the globe. Their logo, 13 stars representing the 13 original colonies along with a picture of the man-in-the-moon, a pop classic of its time, is widely recognized.

So by the combining the two you get an interesting problem for the marketing giant. Over the years, stories have cropped up all over the place that the people at P & G where in league with the devil and that if you wanted any proof of that fact all you had to do would be to look at their logo. I mean anyone could tell that this was a Satanistic Logo, competitors argued. Not only that, they also indicated that part of the big company's profits went literally to the devil himself.

Fifty years ago when communications and regulations were a little less sophisticated maybe someone would buy that story, but today even to bring it up; yet that is what Procter is charging Amway with. To make matters worse, some Judge in Utah threw Procter's case out because they couldn't show damages. If you aren't damaged by someone saying you are in league with the devil, I am not sure what will damage you, but then again, justice is sometimes blind. I mean, we don't know if Amway did it or not, but to say there are no damages when you say a company is controlled by the devil is beyond comprehension. The esteemed justice went on to point out that another judge had reached the same conclusion and that was the reason for her decision. My God, and this is almost the 21st Century. Satan, incompetence and the good old competitive spirit. Well anyway, read on about what the Utah Courts had to say about the bad guys from Cincinnati Robert A. Spira Chapman Spira and Carson LLC

By The Associated Press HOUSTON (AP) -- A lawsuit alleging that Amway distributors revived false rumors linking Procter & Gamble with satanic cults has been thrown out by a federal judge.

U.S. District Judge Vanessa Gilmore dismissed the lawsuit Saturday, two weeks into its trial.

The lawsuit is one of several that Cincinnati-based Procter & Gamble brought after rumors began circulating in 1981 that the company's logo -- a bearded, crescent man-in-the-moon looking over a field of 13 stars -- was a symbol of Satanism.

The company alleged that Amway distributors, including several from the Houston area, revived the rumors in 1995, using a voice mail system to tell thousands of customers that part of Procter & Gamble's profits go to satanic cults.

Elaine Plummer, a spokeswoman for Procter & Gamble, said the company plans to appeal the decision.

She said the judge threw out the lawsuit because a federal judge in Utah had dismissed a similar case in March against Amway. The Utah judge ruled the rumors were not defamatory and that Procter & Gamble hadn't made a case for specific damages.

``We have been advised this is an error because the cases are different legally and factually,'' Plummer said. ``The (Houston) judge had already ruled that we had presented sufficient evidence of Amway's liability and that our case could go to the jury. We look forward to a retrial of our case as soon as possible.''

But Amway Corp., based in Ada, Mich., said its distributors never spread the rumors.

``For years, Amway tried to work with Procter and Gamble to squelch this tall tale,'' said Michael Mohr, vice president and deputy general counsel for Amway. ``When the rumor refused to die, Procter and Gamble embarked on a corporate strategy to blame one of its competitors for a silly story that has been widely told among many groups throughout the country.''

The Procter & Gamble trademark originated in the mid-1800s, Plummer said. The 13 stars represent the 13 original colonies and the man-in-the-moon was a popular decorative symbol of the period.


Last changed: March 17, 2000