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Marketing Communications for Tech Start-ups
Chapman, Spira & Carson - Disscusion

From: Jon Boroshok
Date: 5/3/99
Time: 12:31:07 PM
Remote User:

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Like many venture capital firms, I'm sure you've enjoyed the success of investing in start-up technology companies. The surging economy (especially in the tech sector) has created an interesting situation here in New England. Many tech public relations agencies are so busy that they're not taking on new clients, or at least new clients with retainers of less than $8,000-$10,000 per month.

That means many new tech start-ups are left to fend for themselves due to the prohibitive cost of agencies. When a newly-funded tech company does find an agency that will work within a start-up budget, the account is usually handed-off to inexperienced staffers. This can work very much against a start-up company, as detailed by Joseph Garber in "Avoidable embarrassments" on page 200 of the May 3, 1999 edition of Forbes (http://www.forbes.com/forbes/99/0503/6309200a.htm).

I offer a possible solution. I've branched out on my own, specializing in contract/freelance Marketing Communications for Emerging Technologies, and can work on an hourly, project, or monthly rate far less than large agencies. My clients will benefit because by working with me, they get a senior tech Marcom pro, rather than a junior player.

I'm a technology and Internet marketing communications/PR specialist with more than 12 years of experience. I'm a strong analyst and strategic planner (MBA-marketing) with a proven ability to deliver innovative solutions under deadline pressure. I offer tech start-ups excellent writing, speaking, and media relations skills. I'm adept at learning and explaining new technologies. I even have HTML experience (I'm a candidate for certificate in Web Site Design and Development from the University of Massachusetts).

Whether it's public relations, developing a marketing communications plan to launch a new product, creating collateral, training executives how to deal with the media, company newsletters, organizing and running special events, managing vendor/agency projects and relations, working with VARS/resellers, or even creating Web site content, I can step in and do it.

I'd like to work with you to maximize the return on your investments by ensuring that tech start-ups get the Marcom attention they need. For more details, please visit my online portfolio at http://www.pipeline.com/~jb.

Regards,

Jon Boroshok ------------------------------------------------------------------------------------------------------- Marketing Communications for Emerging Technologies jb@pipeline.com http://www.pipeline.com/~jb


Last changed: March 17, 2000